Our design work in communities of all types and sizes reveals a powerful, universal truth about the real purpose of what we do as architects. Simply stated, it is the realization that design is not about just the building. It is about the place.
If you think about the narrative connected with architecture, the story is usually confined to how nice it looks instead of how well it works. PCA’s purpose centers on placemaking. The task is to design active, welcoming communities – designed at a human scale – that people will embrace for generations to come.
Our practice at PCA, our role as architects, is to create a successful community experience – while also providing a compelling design. We are after a holistic objective, a design that reflects the character of a neighborhood, understands its traditions, and respects stakeholder aspirations for a better future. In short, we take a different attitude into the design opportunity, an attitude that energizes the process and resets conventional design norms.