Project Type

Fitness Club


Drive Custom Fit


Completed 2021


Tuscan Village, Salem, NH


25,000 SF

Drive Custom Fit offers a program beyond solitary workout space with a class-driven curriculum tracking health and nutrition as well as overall strength and fitness. Customized yoga and fitness programs are held in specialized studios including high-temperature training, a mind-body yoga suite and outdoor studio. The stand-alone building capitalizes on its prominent location on Tuscan Village’s main entry rotary, leveraging the gym’s brand both inside and out.

The expansive double-height space has an industrial feel reflecting Drive’s first home in an old Mill building. We introduced a charcoal color palette with pops of color and industrial metal tones to contrast against Drive’s signature electric blue to create a dark, moody vibe, perfect for turning up the heat!