Project Type

Fitness Club

Client

Drive Custom Fit

Status

In Progress

Location

Tuscan Village, Salem, NH

Size

25,000 SF

Drive Custom Fit offers a program beyond solitary workout space with a class-driven curriculum tracking health and nutrition as well as overall strength and fitness. Customized yoga and fitness programs are held in specialized studios including high-temperature training, a mind-body suite and outdoor studio. The stand-alone building capitalizes on its prominent location on Tuscan Village’s main entry rotary, leveraging the gym’s brand both inside and out.

The expansive double-height space has an industrial feel reflecting Drive’s first home in an old Mill building. We introduced charcoal grays and wood tones to contrast against Drive’s signature electric blue to create a dark, moody vibe, perfect for turning up the heat!